“For a treat instead of treatment… light an Old Gold!”

These ads for Old Gold cigarettes date from 1948-54.

1948

“No high-falutin claims just deep-down smoking pleasure!”

1949

“Nearly 200 years of know-how.. makes Old Gold the treasure of them all!”

1950

“On every street you’ll find this treat… Old Golds!”

1951

“We’re tobacco men, not medicine men.”

1952

Apart from the very first ad in January, all ads from 1952 were framed.

1953

There were less of this style as from Jan-Aug as Old Gold were pushing their King Size cartons with a different campaign.

1954

This was the last year for this style of ad. Quite a few from this year featured dogs.