“Outstanding!”

These ads for Pall Mall cigarettes date from 1947-49. They were all long, half-page ads with a bright red background and plain white text.

To begin with the only imagery was a cigarette packet (also red), which didn’t really change until mid-1948 when some line illustrations began to appear. The ads then slowly became more varied.

1947

“Pall Mall’s distinguished length is the outward sign of a basic superiority.”

1948

“Pall Mall’s are good to look at – good to feel – good to taste – good to smoke!”

“I’ve discovered the longer, finer cigarette.”

1949

“Pall Mall’s greater length filters the smoke on the way to your throat.”

Also by this brand:

Pall Mall [1949-1953] Cigarette Adverts ~ Throat Scratch Pall Mall [1953-1954] Cigarette Adverts ~ Smooth Smoking Pall Mall [1954-1956] Cigarette Adverts ~ Reward Yourself Pall Mall [1956-1957] Cigarette Adverts ~ Mildness Is Pleasure Pall Mall [1957-1960] Cigarette Adverts ~ Mary Blair Pall Mall [1960] Cigarette Adverts ~ Get Satisfying Flavour Pall Mall [1960-1962] Cigarette Adverts ~ Mary Blair Pall Mall [1962] Cigarette Adverts ~ Couples Pall Mall [1962-1963] Cigarette Adverts ~ Natural Mildness

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