“So friendly to your taste!”

These stylised ads for Pall Mall cigarettes date from 1957-59, with illustrated by Disney artist Mary Blair.

The various parts of the illustrations and text were arranged to suite the magazine format they were to be published in, which included both single and double-page spread.

1957

1958

There were 12 illustrations in 1958, published once a month in various magazines.

There are the single page ads.

In Jan 1959 an advert was published with all twelve illustrations included.

1959

“Get satisfying flavour…”

A different piece of fruit appeared in each advert. Again, there was a new design published each month.