“Get satisfying flavour!”
These collage style ads for Pall Mall cigarettes date from 1960. The backgrounds were printed or painted, with photos of sliced fruit (mostly) placed on top. A photo of a Pall Mall cigarette box was also placed on top, with a thick black line drawn around it, similar to the previous ad campaign from 1957-59.
As before, the ads were publicised as both single and double-page spread.
“Never too strong. Never too weak. Always just right!”