“Pall Mall’s natural mildness is so good to your taste!”
These ads for Pall Mall cigarettes date from mid 1962 to late 1963. They all featured relaxed smokers lying in the grass, photographed at ground level. Nearly all the models used were women.
The tagline had been used for two previous illustrated ad campaigns from earlier in 1962, both of which were quite different in look (one with fruit and one with couples).
“So smooth, so satisfying, so downright smokeable!”
Up until the end of 1962 the cigarette packets had thick black lines drawn all the way around them. From 1963 the lines were reduced to just a shadow.