“Now more than ever, keep that schoolgirl complexion!”

These ads for Palmolive soap are from 1941-42, and contained such sentences as “for his sake, guard your loveliness”.

1941

1942

By the end of 1942 the style began to change, and by 1943 had lost the “schoolgirl complexion” tag.

Also by this brand:

Palmolive ~ Soap Adverts [1943-1944] Palmolive ~ Soap Adverts [1945-1948]

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