“Spend a milder moment with Raleigh.”
These ads for Raleigh cigarettes date from 1971-72 and featured couples smoking in sunny countryside surroundings.
“A special treatment softens the tobaccos for a smoother, milder taste.”
“Highest quality tobaccos – specially softened for milder taste.”
In 1972 the ads included an offer for various item at the bottom (which featured in the ad somewhere too).