“Sears has gone wild!”

These ads for Sears support lingerie are from 1969. The models were all posing outdoors with large wild cats.

“The feline line. Wild. Worldly. Maybe even a little wicked. Sleek with power net. Lush with lace.”

“The Adventuress set: Go lean. Go lacy. Go live with colour. Go wild!”

“With The Naturalists. Break out of the bind. Go natural. Go wild.”

Also by this brand:

Sears: The Men’s Store ~ Menswear Adverts [1968-1969] Playboy Sears: The Men’s Store ~ Menswear Adverts [1970-1972] “Comfort Shirt” Sears ~ Lingerie Adverts [1968] “The Doesn’t Slip” Sears: The Men’s Store ~ Menswear Adverts [1976] “Menswear Report” Sears ~ Lingerie Adverts [1968]

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