“You don’t have to be big on comfort to be big on The-Comfort-Shirt!”

These adverts for Sears Men’s Store “The-Comfort-Shirt” date from 1970-72.

Also by this brand:

Sears: The Men’s Store ~ Menswear Adverts [1968-1969] Playboy Sears ~ Lingerie Adverts [1968] “The Doesn’t Slip” Sears: The Men’s Store ~ Menswear Adverts [1976] “Menswear Report” Sears ~ Lingerie Adverts [1968] Sears ~ Lingerie Adverts [1969]

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