Bestform ~ Lingerie Adverts [1944] Illustrations by George Petty

“No finer fit at any price!”
These six ads for Bestform lingerie are from 1944, with particularly pert bosomed illustrations by American pin-up artist George Petty.

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Poses ~ Lingerie Adverts [1949]

“Perfect support, greater comfort, new allure!”
This advert and magazine article are for Posĕs adhesive bras. They look like pastry boob hats.

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Sears ~ Lingerie Adverts [1968]

“Sears shapes a woman’s world.”
These ads for Sears support lingerie are from 1968. The models looked like they were posing on big pools of bright paint.

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Sears ~ Lingerie Adverts [1969]

“Sears has gone wild!”
These ads for Sears support lingerie are from 1969. The models were all posing outdoors with large wild cats.

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Spun-lo ~ Lingerie Adverts [1949] Illustrated

“Flirt, flirt, flirt with that old devil budget!”
These black and white illustrated ads for Spun-lo lingerie date from 1949.

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Spun-lo ~ Lingerie Adverts [1950] Illustrated

“Snap, snap, snap your fingers at undie bills!”
These black and white illustrated ads for Spun-lo lingerie date from 1950.

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Spun-lo ~ Lingerie Adverts [1951-1952] Illustrated

“What all girls desire!”
These black and white illustrated ads for Spun-lo lingerie date from mid 1951-52. They had white backgrounds and a little rhyme about an expensive luxury and their cheap undies.

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Spun-lo ~ Lingerie Adverts [1951] Illustrated

“So healthy for my budget!”
These black and white illustrated ads for Spun-lo lingerie date from early 1951. They started off with full backgrounds, which were then reduced to just the mid section.

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Underwear ~ Christmas Fashion Adverts [1950-1959]

“You’ve never given stockings like these!”
Here’s a selection of Christmas themed underwear adverts dating from 1950-59.

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