“Get with fashion’s newest rage. These handknits fly off your fingers with supersonic speed.” Columbia Minerva knitting leaflets for Women’s fashion. They date from 1967-77.
I came across an amazing book of knitting patterns by Columbia-Minerva recently called “Fables and Fabulous Yarns: Knit Fashions for Boys & Girls” (1970). Not only does it the most fabulous photographs inside featuring floral backdrops and slightly creepy stuffed animals, but it also has a short story and poems written by Christie White Dauphin. Concept, photography & lithography by Low’s Inc.
“Handknits for all the family.” This small, A6 magazine by Patons & Beehive was published in 1963. It included instructions for nine designs as well as images of a selection of their other patterns. There was also hints and tips on various aspects of handknitting.
“Young gentry sport shirts.” These spiffy menswear catalogue images are from a 1966 JC Penneys catalogue and feature an array of mildly amused men sporting knitted cardigans, pullovers and shirts.
“Elegant. Sporty. Excellent.” This edition of Machine Knitting Chic was published in 1990 (no.5, £1.75) and included 30 over-ornamented jumpers with such wide shoulder that getting though doors must have taken some consideration.