“As cool and clean as a breath of fresh air.” These ads for Kool menthol cigarettes date from 1958-59. The illustrated ads featured couples in cool or fresh outdoors locations.
“Feel the mild side of Kool.” These ads for Kool menthol cigarettes date from late 1979 to mid 1980. The ads featured well dressed couples hanging around water features, with the gents smoking whilst the ladies look on.
“Luckies – a light smoke.” These ads for Lucky Strike cigarettes are from 1936-38 and were all about how gentle Luckies were on the throat. From 1937 the ads featured music and movie stars of the time.
“Lucky Strike means fine tobacco!” These ads for Lucky Strike cigarettes date from 1942-47, illustrated by various artists.
“Never a rough puff!” These ads for Lucky Strike cigarettes date from 1950 and featured various celebrities of the time.
“Let your throat enjoy smooth smoking!” These ads for Pall Mall cigarettes date from 1953-54. They were very similar to the later ads of previous campaign, with red and white backgrounds, and black and white illustrated smokers.
“Reward yourself!” These ads for Pall Mall cigarettes date from 1954-56. As per their previous ad campaigns, all illustrations of happy smokers were black and white, with red text on the white background or white text on a solid red background.
“Mildness is a pleasure with Pall Mall.” These ads for Pall Mall cigarettes date from 1956-57. Where previously they had all been illustrated, they were now a mixture of illustration or black and white photo. All still had red block backgrounds with white text, or red text on white as per older campaigns.
“Wherever particular people congregate.” These two illustrated ads for Pall Mall cigarettes date from late 1962. They featured couple dining out, with the gentlemen admiring the length of their cigarettes. Possibly by Mary Blair.
“Smoke for pleasure today. No Cigarette hangover tomorrow!”Philip Morris cigarettes sponsored US TV show I Love Lucy from its premier on 15th October 1951, until Christmas 1954. As well as the TV ads, there were paper ads featuring the shows stars Lucille Ball and Desi Arnaz.
“No other cigarette gives you this assurance… this smoking pleasure.”In 1954, Philip Morris modernised their cigarette advertising campaign with a fresh new look (no bell boys to be seen anywhere). They also had a new design of “snap-open” packaging.
“How cool it is!” These funky adverts for Winston Cigarettes are from 1971-73. The men are all situated at the front and looking directly at the viewer, whilst the women are positioned just behind looking on at the men with a range of slightly bemused or grumpy expressions.