“Underwear that’s funtawear!”
These ads/leaflets for British Bulldog unisex novelty underwear date from c.1979.
“Anybody can have a better figure!” These black & white illustrated ads for Jantsen girdles and panty-girdles are from 1947-50. The artwork was by Pete Hawley.
“Above all. Under all.” These black & white illustrated ads for Dove Skin Undies by Luxuray are from 1947-48.
“Follow the trend to knitted underwear!” These ads for Munsingwear underwear for men date from 1939-45.
In the early 1940’s, Munsingwear produced a selection of adverts featuring sports and work related activities. They remind me of paper dolls, but with more bending over (as you would expect from Munsingwear).
“Flirt, flirt, flirt with that old devil budget!” These black and white illustrated ads for Spun-lo lingerie date from 1949.
“Snap, snap, snap your fingers at undie bills!” These black and white illustrated ads for Spun-lo lingerie date from 1950.
“What all girls desire!” These black and white illustrated ads for Spun-lo lingerie date from mid 1951-52. They had white backgrounds and a little rhyme about an expensive luxury and their cheap undies.
“So healthy for my budget!” These black and white illustrated ads for Spun-lo lingerie date from early 1951. They started off with full backgrounds, which were then reduced to just the mid section.