British Bulldog ~ Underwear Adverts [1979]

“Underwear that’s funtawear!”
These ads/leaflets for British Bulldog unisex novelty underwear date from c.1979.

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Jantzen ~ Lingerie Adverts [1947-1950] Illustrations by Pete Hawley

“Anybody can have a better figure!”
These black & white illustrated ads for Jantsen girdles and panty-girdles are from 1947-50. The artwork was by Pete Hawley.

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Luxuray ~ Lingerie Adverts [1947-1948] “Dove Skin Undies” Illustrations

“Above all. Under all.”
These black & white illustrated ads for Dove Skin Undies by Luxuray are from 1947-48.

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Munsingwear ~ Underwear Adverts [1939-1945]

“Follow the trend to knitted underwear!”
These ads for Munsingwear underwear for men date from 1939-45.

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Munsingwear ~ Underwear Adverts [1942-1946] “For Men Who Do Things”

In the early 1940’s, Munsingwear produced a selection of adverts featuring sports and work related activities. They remind me of paper dolls, but with more bending over (as you would expect from Munsingwear).

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Spun-lo ~ Lingerie Adverts [1949] Illustrated

“Flirt, flirt, flirt with that old devil budget!”
These black and white illustrated ads for Spun-lo lingerie date from 1949.

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Spun-lo ~ Lingerie Adverts [1950] Illustrated

“Snap, snap, snap your fingers at undie bills!”
These black and white illustrated ads for Spun-lo lingerie date from 1950.

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Spun-lo ~ Lingerie Adverts [1951-1952] Illustrated

“What all girls desire!”
These black and white illustrated ads for Spun-lo lingerie date from mid 1951-52. They had white backgrounds and a little rhyme about an expensive luxury and their cheap undies.

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Spun-lo ~ Lingerie Adverts [1951] Illustrated

“So healthy for my budget!”
These black and white illustrated ads for Spun-lo lingerie date from early 1951. They started off with full backgrounds, which were then reduced to just the mid section.

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Underwear ~ Christmas Fashion Adverts [1950-1959]

“You’ve never given stockings like these!”
Here’s a selection of Christmas themed underwear adverts dating from 1950-59.

Category: Christmas
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