“Faultlessly lubricated with Valvoline.”
These ads for Valvoline motor oil are from 1945-48. Each ad featured a stylish lady standing next to a car. Her choice of outfit was then compared to her choice of motor oil, but seems more like the women were being likened to a car.
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- Her gown custom-fashioned by Bergdorf-Goodman. [1945]
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- Her hat custom-fashioned by Lilly Dache. [1946]
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- Her beach ensemble custom-fashioned by Tina Leser. [1946]
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- Her resort ensemble custom-fashioned by Clare Potter. [1946]
“Her car faultlessly lubricated with Valvoline… made exclusively from Pennsylvania crude oils… the world’s finest.”
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- Her jewels… of sapphires and diamonds custom-fashioned by Frank Hartley. [1946]
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- Her perfume… custom-made by Schiaparelli. [1946]
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- Her Cabana ensemble custom-styled by Frances Sider. [1946]
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- Her swim suit by Claire McCardell. [1947]
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- Her beach dress by Tina Leser. [1947]
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- Her evening dress by Milgrim. [1947]
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- Her dinner gown by Ceil Chapman. [1947]
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- Her cocktail dress by Jay Thorpe. [1947]
The ad style changed a little towards the end of 1947 with more emphasis on “the girl” than “the car” in the imaginary.
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- The girl faultlessly costumed by Frances Sider. [1947]
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- The girl faultlessly gowned by Jo Copeland of Pattullo. [1947]
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- The girl wars a swim suit faultlessly designed by Carolyn Schnurer. [1948]
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- The girl faultlessly gowned by Trigere. [1948]
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- The girl faultlessly gowned by Florence Lustin. [1948]
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- The girl wears a Cabanara coat faultlessly designed by Frances Sider. [1948]
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- The girl wears a 1949 Cabanara costume faultlessly designed by Florence Lustin. [1948]
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