Valvoline ~ Car Maintenance Adverts [1945-1948]

“Faultlessly lubricated with Valvoline.”

These ads for Valvoline motor oil are from 1945-48. Each ad featured a stylish lady standing next to a car. Her choice of outfit was then compared to her choice of motor oil, but seems more like the women were being likened to a car.

“Her car faultlessly lubricated with Valvoline… made exclusively from Pennsylvania crude oils… the world’s finest.”

The ad style changed a little towards the end of 1947 with more emphasis on “the girl” than “the car” in the imaginary.

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