Viceroy [1970-1971] Cigarette Adverts

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“All the taste, all the time.”

These adverts for Viceroy Cigarettes are from 1970-71 and mostly feature fussy couples out shopping, handling the goods with one hand whilst flicking cigarette ash over everything with the other.

Although the text implies that the couples both smoke, only two out of the fourteen ads below show the woman smoking.

I think I like the Ski shop ad the best:

“Her first set of skis. And he wants them just right.
The right length. The right feel. He won’t have them any other way.”



“They know the right sounds and they’ve got ’em. After all, music creates the mood. And the mood is lively. They way they want it. They’re cigarette? Viceroy. They won’t settle for less. It’s a matter of taste.”

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