“You’ve come a long way baby.”

These ads for Virginia Slims cigarettes date from 1971-79. This particular style of ad with a plain light backdrop looked more like a fashion shoot than a cigarette advert and was targeted at mainly black women. It was used right up until 1992.

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1971

1972

“The slimmer cigarette with natural menthol women like.”

1973

1974

“With rich Virginia flavour women like.”

1975

1976

1977

1978

“Slimmer than the fat cigarettes men smoke.”

1979