{"id":14348,"date":"2016-05-21T23:18:52","date_gmt":"2016-05-21T22:18:52","guid":{"rendered":"http:\/\/www.ghostofthedoll.co.uk\/retromusings\/?p=14348"},"modified":"2016-05-21T23:18:52","modified_gmt":"2016-05-21T22:18:52","slug":"simmons-hide-a-bed-adverts-1940s-1950s","status":"publish","type":"post","link":"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/simmons-hide-a-bed-adverts-1940s-1950s\/","title":{"rendered":"Simmons &#8220;Hide-A-Bed&#8221; ~ Adverts [1940&#8217;s-1950&#8217;s]"},"content":{"rendered":"<h3>&#8220;World&#8217;s smartest sofa hides the world&#8217;s most comfortable bed!&#8221;<\/h3>\n<p>These Hide-A-Bed ads by Simmons date from 1947 to 1956.<\/p>\n<p>All ads have been cropped and edited.<\/p>\n<h4>1940&#8217;s<\/h4>\n<p>Ads from the 1940&#8217;s mainly featured couple looking at their sofa bed like it was some kind of strange object.<\/p>\n\n\t\t<style type='text\/css'>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t    float: left;\n\t\t\t    margin-top: 10px;\n\t\t\t    text-align: center;\n\t\t\t    width: auto;\n\t\t\t\tbox-sizing: border-box;\n \t\t\t    padding: 0.1em 0.3em 0 0;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #ffffff;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tfont-size: 0.7em;\n   \t\t\t\tline-height: 1.2em;\n\t\t\t\tbackground: #ffffff none repeat scroll 0 0;\n \t\t\t\tmargin: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-14348 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img width=\"400\" height=\"303\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1947-LIFE-6-Oct-1947.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img width=\"400\" height=\"366\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1948-LIFE-13-Sep-1948.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img width=\"400\" height=\"176\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1947-LIFE-15-Dec-1947.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img width=\"400\" height=\"178\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1948-LIFE-23-Feb-1948.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img width=\"400\" height=\"321\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1948-LIFE-29-Mar-1948.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img width=\"400\" height=\"329\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1948-LIFE-31-May-1948.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div><br style='clear: both' \/>\n\n<div class=\"google-content\">\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-4258812866305862\"\n     data-ad-slot=\"9216860104\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n<\/div>\n\n<h4>1950<\/h4>\n<p>1950 saw the couples enjoying activities around their sofa-bed.<\/p>\n\n\t\t<style type='text\/css'>\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t    float: left;\n\t\t\t    margin-top: 10px;\n\t\t\t    text-align: center;\n\t\t\t    width: auto;\n\t\t\t\tbox-sizing: border-box;\n \t\t\t    padding: 0.1em 0.3em 0 0;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #ffffff;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tfont-size: 0.7em;\n   \t\t\t\tline-height: 1.2em;\n\t\t\t\tbackground: #ffffff none repeat scroll 0 0;\n \t\t\t\tmargin: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-14348 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img width=\"750\" height=\"598\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1950-LIFE-22-May-1950-1a.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img width=\"750\" height=\"605\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1950-LIFE-25-Sep-1950-1a.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img width=\"750\" height=\"625\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1950-LIFE-6-Nov-1950-1a.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div><br style='clear: both' \/>\n\n<h4>1951<\/h4>\n<p>&#8220;Come back and see my kitten&#8221; and &#8220;I like to take photographs up my nose&#8221; were themes of 1951.<\/p>\n\n\t\t<style type='text\/css'>\n\t\t\t#gallery-3 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-item {\n\t\t\t    float: left;\n\t\t\t    margin-top: 10px;\n\t\t\t    text-align: center;\n\t\t\t    width: auto;\n\t\t\t\tbox-sizing: border-box;\n \t\t\t    padding: 0.1em 0.3em 0 0;\n\t\t\t}\n\t\t\t#gallery-3 img {\n\t\t\t\tborder: 2px solid #ffffff;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-caption {\n\t\t\t\tfont-size: 0.7em;\n   \t\t\t\tline-height: 1.2em;\n\t\t\t\tbackground: #ffffff none repeat scroll 0 0;\n \t\t\t\tmargin: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-3' class='gallery galleryid-14348 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img width=\"750\" height=\"624\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1951-LIFE-2-Apr-1951-1a.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img width=\"750\" height=\"569\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1951-LIFE-24-Sep-1951-1a.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img width=\"750\" height=\"616\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1951-LIFE-5-Nov-1951-1a.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div><br style='clear: both' \/>\n\n<h4>1952<\/h4>\n<p>The couples in the ads from 1952 onwards were much more fun with some great poses.<\/p>\n\n\t\t<style type='text\/css'>\n\t\t\t#gallery-4 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-4 .gallery-item {\n\t\t\t    float: left;\n\t\t\t    margin-top: 10px;\n\t\t\t    text-align: center;\n\t\t\t    width: auto;\n\t\t\t\tbox-sizing: border-box;\n \t\t\t    padding: 0.1em 0.3em 0 0;\n\t\t\t}\n\t\t\t#gallery-4 img {\n\t\t\t\tborder: 2px solid #ffffff;\n\t\t\t}\n\t\t\t#gallery-4 .gallery-caption {\n\t\t\t\tfont-size: 0.7em;\n   \t\t\t\tline-height: 1.2em;\n\t\t\t\tbackground: #ffffff none repeat scroll 0 0;\n \t\t\t\tmargin: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-4' class='gallery galleryid-14348 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img width=\"750\" height=\"636\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1952-LIFE-7-Apr-1952.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img width=\"750\" height=\"594\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1952-LIFE-12-May-1952-1a.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img width=\"750\" height=\"613\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1952-LIFE-29-Sep-1952-1a.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img width=\"750\" height=\"615\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1952-LIFE-17-Nov-1952-1a.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div><br style='clear: both' \/>\n\n<h4>1953<\/h4>\n\n\t\t<style type='text\/css'>\n\t\t\t#gallery-5 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-5 .gallery-item {\n\t\t\t    float: left;\n\t\t\t    margin-top: 10px;\n\t\t\t    text-align: center;\n\t\t\t    width: auto;\n\t\t\t\tbox-sizing: border-box;\n \t\t\t    padding: 0.1em 0.3em 0 0;\n\t\t\t}\n\t\t\t#gallery-5 img {\n\t\t\t\tborder: 2px solid #ffffff;\n\t\t\t}\n\t\t\t#gallery-5 .gallery-caption {\n\t\t\t\tfont-size: 0.7em;\n   \t\t\t\tline-height: 1.2em;\n\t\t\t\tbackground: #ffffff none repeat scroll 0 0;\n \t\t\t\tmargin: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-5' class='gallery galleryid-14348 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img width=\"750\" height=\"245\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1953-LIFE-6-Apr-1953.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img width=\"750\" height=\"242\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1953-LIFE-11-May-1953.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img width=\"750\" height=\"576\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1953-LIFE-14-Sep-1953-1a.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div><br style='clear: both' \/>\n\n<h4>1954<\/h4>\n\n\t\t<style type='text\/css'>\n\t\t\t#gallery-6 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-6 .gallery-item {\n\t\t\t    float: left;\n\t\t\t    margin-top: 10px;\n\t\t\t    text-align: center;\n\t\t\t    width: auto;\n\t\t\t\tbox-sizing: border-box;\n \t\t\t    padding: 0.1em 0.3em 0 0;\n\t\t\t}\n\t\t\t#gallery-6 img {\n\t\t\t\tborder: 2px solid #ffffff;\n\t\t\t}\n\t\t\t#gallery-6 .gallery-caption {\n\t\t\t\tfont-size: 0.7em;\n   \t\t\t\tline-height: 1.2em;\n\t\t\t\tbackground: #ffffff none repeat scroll 0 0;\n \t\t\t\tmargin: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-6' class='gallery galleryid-14348 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img width=\"750\" height=\"592\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1954-LIFE-29-Mar-1954.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img width=\"750\" height=\"599\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1954-LIFE-17-May-1954.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div><br style='clear: both' \/>\n\n<h4>1950-56<\/h4>\n<p>The ads from 1950-52 and all featured a selection of smaller photos of couples enjoying their sodas. Ads from 1956 were a selection of three medium sized images rather than one big one, so are also shown below. I&#8217;ve not found any ads from 1955.<\/p>\n<p>I particularly like the chap cleaning his gun and the musical couple with squeeze-box and recorder.<\/p>\n\n\t\t<style type='text\/css'>\n\t\t\t#gallery-7 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-7 .gallery-item {\n\t\t\t    float: left;\n\t\t\t    margin-top: 10px;\n\t\t\t    text-align: center;\n\t\t\t    width: auto;\n\t\t\t\tbox-sizing: border-box;\n \t\t\t    padding: 0.1em 0.3em 0 0;\n\t\t\t}\n\t\t\t#gallery-7 img {\n\t\t\t\tborder: 2px solid #ffffff;\n\t\t\t}\n\t\t\t#gallery-7 .gallery-caption {\n\t\t\t\tfont-size: 0.7em;\n   \t\t\t\tline-height: 1.2em;\n\t\t\t\tbackground: #ffffff none repeat scroll 0 0;\n \t\t\t\tmargin: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-7' class='gallery galleryid-14348 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img width=\"400\" height=\"262\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1950-LIFE-6-Nov-1950-1c.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img width=\"400\" height=\"227\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1952-LIFE-12-May-1952-1b.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img width=\"400\" height=\"189\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1950-LIFE-25-Sep-1950-1b.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img width=\"400\" height=\"170\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1951-LIFE-24-Sep-1951-1b.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img width=\"400\" height=\"205\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1952-LIFE-17-Nov-1952-1b.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img width=\"400\" height=\"222\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1953-LIFE-14-Sep-1953-1b.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img width=\"400\" height=\"322\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1956-LIFE-8-Oct-1956-1c.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img width=\"400\" height=\"346\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1956-LIFE-12-Nov-1956-1b.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img width=\"400\" height=\"224\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1953-LIFE-14-Sep-1953-1c.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img width=\"400\" height=\"243\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1953-LIFE-14-Sep-1953-1d.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"400\" height=\"410\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1954-LIFE-18-Oct-1954.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"400\" height=\"410\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1956-LIFE-8-Oct-1956-1b.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"400\" height=\"531\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1956-LIFE-8-Oct-1956-1a.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"400\" height=\"516\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1956-LIFE-12-Nov-1956-1a.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"400\" height=\"433\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1956-LIFE-12-Nov-1956-1c.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"400\" height=\"432\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1956-LIFE-17-Sep-1956-1b.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"400\" height=\"515\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1956-LIFE-17-Sep-1956-1a.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"400\" height=\"538\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1956-LIFE-21-May-1956-1a.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img width=\"400\" height=\"346\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1956-LIFE-17-Sep-1956-1c.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img width=\"400\" height=\"376\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1956-LIFE-21-May-1956-1b.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img width=\"400\" height=\"397\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1956-LIFE-26-Mar-1956-1b.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1956-LIFE-26-Mar-1956-1b.jpg 400w, https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1956-LIFE-26-Mar-1956-1b-90x90.jpg 90w, https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1956-LIFE-26-Mar-1956-1b-120x120.jpg 120w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"400\" height=\"538\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2016\/05\/Simmons-Hide-a-Bed-1956-LIFE-26-Mar-1956-1a.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div><br style='clear: both' \/>\n\n<!-- Begin Yuzo --><div class='yuzo_related_post style-1'  data-version='5.12.89'><!-- without result -->\n<\/div>  <!-- End Yuzo :) --> ","protected":false},"excerpt":{"rendered":"<p><strong>&#8220;World&#8217;s smartest sofa hides the world&#8217;s most comfortable bed!&#8221;<\/strong><\/br> These Hide-A-Bed ads by Simmons date from 1947 to 1956.<\/p>\n","protected":false},"author":2,"featured_media":14381,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[749],"tags":[971,970],"_links":{"self":[{"href":"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-json\/wp\/v2\/posts\/14348"}],"collection":[{"href":"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-json\/wp\/v2\/comments?post=14348"}],"version-history":[{"count":0,"href":"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-json\/wp\/v2\/posts\/14348\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-json\/wp\/v2\/media\/14381"}],"wp:attachment":[{"href":"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-json\/wp\/v2\/media?parent=14348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-json\/wp\/v2\/categories?post=14348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-json\/wp\/v2\/tags?post=14348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}