{"id":20470,"date":"2017-07-04T12:00:54","date_gmt":"2017-07-04T11:00:54","guid":{"rendered":"http:\/\/www.ghostofthedoll.co.uk\/retromusings\/?p=20470"},"modified":"2018-02-25T19:08:22","modified_gmt":"2018-02-25T19:08:22","slug":"valvoline-car-maintenance-adverts-1945-1948","status":"publish","type":"post","link":"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/valvoline-car-maintenance-adverts-1945-1948\/","title":{"rendered":"Valvoline ~ Car Maintenance Adverts [1945-1948]"},"content":{"rendered":"<h3>&#8220;Faultlessly lubricated with Valvoline.&#8221;<\/h3>\n<p>These ads for <strong>Valvoline<\/strong> motor oil are from 1945-48. Each ad featured a stylish lady standing next to a car. Her choice of outfit was then compared to her choice of motor oil, but seems more like the women were being likened to a car.<\/p>\n\n\t\t<style type='text\/css'>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t    float: left;\n\t\t\t    margin-top: 10px;\n\t\t\t    text-align: center;\n\t\t\t    width: auto;\n\t\t\t\tbox-sizing: border-box;\n \t\t\t    padding: 0.1em 0.3em 0 0;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #ffffff;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tfont-size: 0.7em;\n   \t\t\t\tline-height: 1.2em;\n\t\t\t\tbackground: #ffffff none repeat scroll 0 0;\n \t\t\t\tmargin: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-20470 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"300\" height=\"752\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2017\/06\/Valvoline-1945-Life-51-Dec-17-117.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-20472\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-20472'>\n\t\t\t\tHer gown custom-fashioned by Bergdorf-Goodman. [1945]\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"300\" height=\"734\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2017\/07\/Valvoline-1946-Life-05-Feb-4-036.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-22238\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-22238'>\n\t\t\t\tHer hat custom-fashioned by Lilly Dache. [1946]\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"300\" height=\"749\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2017\/07\/Valvoline-1946-Life-12-Mar-25-062.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-22239\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-22239'>\n\t\t\t\tHer beach ensemble custom-fashioned by Tina Leser. [1946]\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"300\" height=\"747\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2017\/07\/Valvoline-1946-Life-18-May-6-111.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-22240\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-22240'>\n\t\t\t\tHer resort ensemble custom-fashioned by Clare Potter. [1946]\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div><br style='clear: both' \/>\n\n<div class=\"google-content\">\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-4258812866305862\"\n     data-ad-slot=\"9216860104\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n<\/div>\n\n<h4>&#8220;Her car faultlessly lubricated with Valvoline&#8230; made exclusively from Pennsylvania crude oils&#8230; the world&#8217;s finest.&#8221;<\/h4>\n\n\t\t<style type='text\/css'>\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t    float: left;\n\t\t\t    margin-top: 10px;\n\t\t\t    text-align: center;\n\t\t\t    width: auto;\n\t\t\t\tbox-sizing: border-box;\n \t\t\t    padding: 0.1em 0.3em 0 0;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #ffffff;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tfont-size: 0.7em;\n   \t\t\t\tline-height: 1.2em;\n\t\t\t\tbackground: #ffffff none repeat scroll 0 0;\n \t\t\t\tmargin: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-20470 gallery-columns-3 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"300\" height=\"760\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2017\/07\/Valvoline-1946-Life-26-Jul-1-009.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-2-22241\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-22241'>\n\t\t\t\tHer jewels&#8230; of sapphires and diamonds custom-fashioned by Frank Hartley. [1946]\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"300\" height=\"739\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2017\/07\/Valvoline-1946-Life-34-Aug-26-015.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-2-22242\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-22242'>\n\t\t\t\tHer perfume&#8230; custom-made by Schiaparelli. [1946]\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"300\" height=\"741\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2017\/06\/Valvoline-1946-Life-46-Nov-18-153.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-2-20473\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-20473'>\n\t\t\t\tHer Cabana ensemble custom-styled by Frances Sider. [1946]\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"300\" height=\"757\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2017\/06\/Valvoline-1947-Life-22-Jun-2-118.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-2-20474\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-20474'>\n\t\t\t\tHer swim suit by Claire McCardell. [1947]\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"300\" height=\"759\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2017\/06\/Valvoline-1947-Life-34-Aug-25-022.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-2-20475\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-20475'>\n\t\t\t\tHer beach dress by Tina Leser. [1947]\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"300\" height=\"766\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2017\/07\/Valvoline-1947-Life-03-Jan-20-109.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-2-22243\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-22243'>\n\t\t\t\tHer evening dress by Milgrim. [1947]\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"300\" height=\"780\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2017\/07\/Valvoline-1947-Life-10-Mar-10-136.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-2-22244\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-22244'>\n\t\t\t\tHer dinner gown by Ceil Chapman. [1947]\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"300\" height=\"769\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2017\/07\/Valvoline-1947-Life-16-Apr-21-129.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-2-22245\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-22245'>\n\t\t\t\tHer cocktail dress by Jay Thorpe. [1947]\n\t\t\t\t<\/dd><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div><br style='clear: both' \/>\n\n<p>The ad style changed a little towards the end of 1947 with more emphasis on &#8220;the girl&#8221; than &#8220;the car&#8221; in the imaginary.<\/p>\n\n\t\t<style type='text\/css'>\n\t\t\t#gallery-3 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-item {\n\t\t\t    float: left;\n\t\t\t    margin-top: 10px;\n\t\t\t    text-align: center;\n\t\t\t    width: auto;\n\t\t\t\tbox-sizing: border-box;\n \t\t\t    padding: 0.1em 0.3em 0 0;\n\t\t\t}\n\t\t\t#gallery-3 img {\n\t\t\t\tborder: 2px solid #ffffff;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-caption {\n\t\t\t\tfont-size: 0.7em;\n   \t\t\t\tline-height: 1.2em;\n\t\t\t\tbackground: #ffffff none repeat scroll 0 0;\n \t\t\t\tmargin: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-3' class='gallery galleryid-20470 gallery-columns-3 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"300\" height=\"749\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2017\/06\/Valvoline-1947-Life-40-Oct-6-153.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-3-20476\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-20476'>\n\t\t\t\tThe girl faultlessly costumed by Frances Sider. [1947]\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"300\" height=\"756\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2017\/06\/Valvoline-1947-Life-45-Nov-10-028.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-3-20477\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-20477'>\n\t\t\t\tThe girl faultlessly gowned by Jo Copeland of Pattullo. [1947]\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"300\" height=\"741\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2017\/06\/Valvoline-1948-Life-02-Jan-12-079.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-3-20478\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-20478'>\n\t\t\t\tThe girl wars a swim suit faultlessly designed by Carolyn Schnurer. [1948]\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"300\" height=\"752\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2017\/06\/Valvoline-1948-Life-12-Mar-22-111.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-3-20479\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-20479'>\n\t\t\t\tThe girl faultlessly gowned by Trigere. [1948]\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"300\" height=\"758\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2017\/06\/Valvoline-1948-Life-19-May-10-076.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-3-20480\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-20480'>\n\t\t\t\tThe girl faultlessly gowned by Florence Lustin. [1948]\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"300\" height=\"735\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2017\/06\/Valvoline-1948-Life-26-Jun-28-067.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-3-20481\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-20481'>\n\t\t\t\tThe girl wears a Cabanara coat faultlessly designed by Frances Sider. [1948]\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"300\" height=\"744\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2017\/06\/Valvoline-1948-Life-35-Aug-30-099.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-3-20482\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-20482'>\n\t\t\t\tThe girl wears a 1949 Cabanara costume faultlessly designed by Florence Lustin. [1948]\n\t\t\t\t<\/dd><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div><br style='clear: both' \/>\n\n<!-- Begin Yuzo --><div class='yuzo_related_post style-1'  data-version='5.12.89'><!-- without result -->\n<\/div>  <!-- End Yuzo :) --> ","protected":false},"excerpt":{"rendered":"<p><strong>&#8220;Faultlessly lubricated with Valvoline.&#8221;<\/strong> <\/br>These ads for Valvoline motor oil are from 1945-48.<\/p>\n","protected":false},"author":2,"featured_media":20471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1846],"tags":[1441,925,1443],"_links":{"self":[{"href":"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-json\/wp\/v2\/posts\/20470"}],"collection":[{"href":"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-json\/wp\/v2\/comments?post=20470"}],"version-history":[{"count":0,"href":"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-json\/wp\/v2\/posts\/20470\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-json\/wp\/v2\/media\/20471"}],"wp:attachment":[{"href":"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-json\/wp\/v2\/media?parent=20470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-json\/wp\/v2\/categories?post=20470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-json\/wp\/v2\/tags?post=20470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}