{"id":7061,"date":"2015-07-14T20:09:47","date_gmt":"2015-07-14T19:09:47","guid":{"rendered":"http:\/\/ghostofthedoll.co.uk\/powdermonki\/?p=7061"},"modified":"2017-06-13T23:22:08","modified_gmt":"2017-06-13T22:22:08","slug":"soft-weve-toilet-tissue-adverts","status":"publish","type":"post","link":"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/soft-weve-toilet-tissue-adverts\/","title":{"rendered":"Soft-Weve ~ Toilet Tissue Adverts [1957-1959]"},"content":{"rendered":"<h3>&#8220;Probably the most noticed luxury in your home&#8230;&#8221;<\/h3>\n<p>In 1957-59, <strong>Soft-Weve<\/strong> (by Scott) produced some beautiful fairytale style adverts for their toilet tissue. Featuring glamorous ladies wearing dresses specially designed to match the colourful toilet rolls they so decorously caress, it is easy to forget just what is being advertised!<\/p>\n<h4>1957<\/h4>\n\n\t\t<style type='text\/css'>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t    float: left;\n\t\t\t    margin-top: 10px;\n\t\t\t    text-align: center;\n\t\t\t    width: auto;\n\t\t\t\tbox-sizing: border-box;\n \t\t\t    padding: 0.1em 0.3em 0 0;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #ffffff;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tfont-size: 0.7em;\n   \t\t\t\tline-height: 1.2em;\n\t\t\t\tbackground: #ffffff none repeat scroll 0 0;\n \t\t\t\tmargin: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-7061 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"800\" height=\"808\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2015\/07\/Soft-Weve-1957-2.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-12865\" srcset=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2015\/07\/Soft-Weve-1957-2.jpg 800w, https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2015\/07\/Soft-Weve-1957-2-120x120.jpg 120w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-12865'>\n\t\t\t\tSuch delicate colour and softness\u2026in the luxurious velvet-banded silk net negligee specially designed for Scott. \n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"800\" height=\"823\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2015\/07\/Soft-Weve-1957-3.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-12866\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-12866'>\n\t\t\t\tSoft as a cloud\u2026the swirling mousseline de soir negligee specially designed for Scott. \n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"800\" height=\"851\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2015\/07\/Soft-Weve-1957-4.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-12867\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-12867'>\n\t\t\t\tGossamer soft and petal pink\u2026a dream negligee in French lace and chiffon specially designed for Scott by Count Sarmi. \n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div><br style='clear: both' \/>\n\n<h4>1958<\/h4>\n\n\t\t<style type='text\/css'>\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t    float: left;\n\t\t\t    margin-top: 10px;\n\t\t\t    text-align: center;\n\t\t\t    width: auto;\n\t\t\t\tbox-sizing: border-box;\n \t\t\t    padding: 0.1em 0.3em 0 0;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #ffffff;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tfont-size: 0.7em;\n   \t\t\t\tline-height: 1.2em;\n\t\t\t\tbackground: #ffffff none repeat scroll 0 0;\n \t\t\t\tmargin: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-7061 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"800\" height=\"819\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2015\/07\/Soft-Weve-1958-2.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-2-12869\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-12869'>\n\t\t\t\t     Double Daffodil negligee\u2026a burst of pleated petals on a slender silt stem. \n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"800\" height=\"861\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2015\/07\/Soft-Weve-1958-3.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-2-12870\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-12870'>\n\t\t\t\t     Soft whisper of luxury\u2026the negligee in silk tafeta with fragile French roses, designed by Count Sarmi specially for Scott. \n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div><br style='clear: both' \/>\n\n<div class=\"google-content\">\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-4258812866305862\"\n     data-ad-slot=\"9216860104\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n<\/div>\n\n<h4>1959<\/h4>\n\n\t\t<style type='text\/css'>\n\t\t\t#gallery-3 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-item {\n\t\t\t    float: left;\n\t\t\t    margin-top: 10px;\n\t\t\t    text-align: center;\n\t\t\t    width: auto;\n\t\t\t\tbox-sizing: border-box;\n \t\t\t    padding: 0.1em 0.3em 0 0;\n\t\t\t}\n\t\t\t#gallery-3 img {\n\t\t\t\tborder: 2px solid #ffffff;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-caption {\n\t\t\t\tfont-size: 0.7em;\n   \t\t\t\tline-height: 1.2em;\n\t\t\t\tbackground: #ffffff none repeat scroll 0 0;\n \t\t\t\tmargin: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-3' class='gallery galleryid-7061 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"800\" height=\"871\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2015\/07\/Soft-Weve-1958-4.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-3-12871\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-12871'>\n\t\t\t\tColour soft as muted sunshine\u2026in this luxurious Florentine satin negligee designed by Simonetta for Scott. \n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"800\" height=\"840\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2015\/07\/Soft-Weve-1958-5.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-3-12872\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-12872'>\n\t\t\t\tLuxury on a high-flying cloud\u2026this fabulour angle wing negligee in pink peau de soie. Specially designed by Scaasi. \n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"800\" height=\"853\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2015\/07\/Soft-Weve-1958-6.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-3-12873\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-12873'>\n\t\t\t\tBlue-sky softness in the shimmering satin and double chiffon of this negligee designed by Fabiani for Scott. \n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"800\" height=\"836\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2015\/07\/Soft-Weve-1958-7.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-3-12874\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-12874'>\n\t\t\t\tSoftness, most luxurious white negligee\u2026in silk point d\u2019esprit, designed by Scaasi specially for Scott. \n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"800\" height=\"814\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2015\/07\/Soft-Weve-1959-1.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-3-12875\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-12875'>\n\t\t\t\tCreated for Soft-Weve by Dublin\u2019s own designer, Sybil Connolly\u2026a negligee of softest crush-pleated Irish linen and lace. \n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img width=\"800\" height=\"770\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2015\/07\/Soft-Weve-1959-3.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-3-12876\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-12876'>\n\t\t\t\tLuxurious Directoire negligee &#8211; its tiny bodice flowing into a court train strewn with roses.\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"800\" height=\"827\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2015\/07\/Soft-Weve-1959-8.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-3-12877\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-12877'>\n\t\t\t\tHeavenly-blue softness and luxury\u2026in this lovely negligee of French silk chiffon. Designed by Count Sarmi. \n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"800\" height=\"813\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2015\/07\/Soft-Weve-1959-9a.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-3-12878\" srcset=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2015\/07\/Soft-Weve-1959-9a.jpg 800w, https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2015\/07\/Soft-Weve-1959-9a-90x90.jpg 90w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-12878'>\n\t\t\t\tElegant silk Empress Kimono in soft pink crepe de chine lined with brocade for double luxury. Designed by Count Sarmi. \n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"800\" height=\"814\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2015\/07\/Soft-Weve-1959-10.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-3-12879\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-12879'>\n\t\t\t\tPrecious ermine lavished on a royal robe of luch, pearly-pink satin. Designed by Hulitar. \n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"800\" height=\"852\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2015\/07\/Soft-Weve-1959-11.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-3-12880\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-12880'>\n\t\t\t\tSheer luxury\u2026sheer glamour\u2026a golden Sari coat drifts over a silver-lined sheath with softly feminine trousers. Designed by Tina Leser. \n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"800\" height=\"819\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2015\/07\/Soft-Weve-1959-12.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-3-12881\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-12881'>\n\t\t\t\tShimmering Grecian negligee, a slim and silvery vision in softest lame chiffon. Designed by Yanni. \n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img width=\"800\" height=\"808\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2015\/07\/Soft-Weve-1959-13.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-3-12882\" srcset=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2015\/07\/Soft-Weve-1959-13.jpg 800w, https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2015\/07\/Soft-Weve-1959-13-90x90.jpg 90w, https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2015\/07\/Soft-Weve-1959-13-120x120.jpg 120w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-12882'>\n\t\t\t\tA delicate green foam of ostrich feathers cascading from a fantasy of silk. Specially designed by Bob Bugnand. \n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img width=\"800\" height=\"796\" src=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2015\/07\/Soft-Weve-1959-14.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-3-12883\" srcset=\"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2015\/07\/Soft-Weve-1959-14.jpg 800w, https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2015\/07\/Soft-Weve-1959-14-90x90.jpg 90w, https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-content\/uploads\/2015\/07\/Soft-Weve-1959-14-120x120.jpg 120w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-12883'>\n\t\t\t\tSoftest silk and snowy fox veil Chantilly lace in this luxurious negligee\u2026Howard Greer\u2019s special interpretation of the double luxury of Soft-Weve. \n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div><br style='clear: both' \/>\n\n<!-- Begin Yuzo --><div class='yuzo_related_post style-1'  data-version='5.12.89'><!-- without result -->\n<\/div>  <!-- End Yuzo :) --> ","protected":false},"excerpt":{"rendered":"<p>In 1957-59, Soft-Weve (by Scott) produced some beautiful fairytale style adverts for their toilet tissue. Featuring glamorous ladies wearing dresses specially designed to match the colourful toilet rolls they so decorously caress, it is easy to forget just what is being advertised!<\/p>\n","protected":false},"author":2,"featured_media":12865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[604],"tags":[620],"_links":{"self":[{"href":"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-json\/wp\/v2\/posts\/7061"}],"collection":[{"href":"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-json\/wp\/v2\/comments?post=7061"}],"version-history":[{"count":0,"href":"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-json\/wp\/v2\/posts\/7061\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-json\/wp\/v2\/media\/12865"}],"wp:attachment":[{"href":"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-json\/wp\/v2\/media?parent=7061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-json\/wp\/v2\/categories?post=7061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghostofthedoll.co.uk\/retromusings\/wp-json\/wp\/v2\/tags?post=7061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}