“Beyond the norm of the modern…”
These ads for York cigarettes date from mid 1963 to early 1964. The stylish black and red toned ad campaign featured different verbs and definitions printed alongside a smoking cigarette and open packet.
“Matchless is no way to be when a York is in the offering.”
“Have you been looking for the unusual in smoking? Something really different? Then you may want to try a York.”
“Wise in the ways of the world? Then surely you’ve experienced the pleasures of this debonair cigarette.”
“Different. Unusual. An occasion every time you light up.”