"Mimi is an impish little girl who has her own imaginary world full of tiny, secret friends - the Goo Goos! Whenever Mimi's sad, she just thinks of Goo Goo Land, and she's off! Grown-ups never go to Goo Goo Land - it's just for children, like Mimi. When the Goo Goos come out to play, they're so cheeky - they hide in all kinds of funny places and each one has a favourite hiding place - a bag, a teddy, a cake, a clock! Cute'n'cheeky babies for you to collect and take anywhere! They're into everything!"

They were originally set to be called Lulu and the Goo Goos or Suzi and the Goo Goos, but changed name just before production to Mimi. All US sets had different individual names from the UK releases, and some had colour differences too.

"A highly detailed collectable range ot beautiful miniature play cases and cheeky babies. Each baby has a unique movement feature, and a cute case to live in."

There were eighteen playcases produced in total, these are the first fourteen which were released in various batches (set marked * have US variations):

• Arty Mimi and Her Pencil [US: Artsy and her Pencil*]
• Brainy and His Book [US: Li'l Dip and his Book*]
• Happy Mimi and Her Birthday Present [US: Mimi and her Birthday Gift]
• Posy Mimi and Her Handbag [US: Mimi and her Purse]
• Scoffy Mimi and Her Burger [US: Mimi and her Burger]
• Scoopy and Her Ice Cream [US: Baby Rose and her Ice Cream]
• Slurpy Mimi and Her Baby Bottle [US: Mimi and Her Baby Bottle*]
• Snappy and His Camera [US: Kayo and His Camera*]
• Snoozy and His Alarm Clock [US: Teddykins and his Alarm Clock]
• Soapy and Her Soap Dish [US: Ritzy Mitzi and her Soap Dish]
• Stompy and His Sneaker [US: Dude and his Sneaker]
• Sunny and Her Sunflower [US: Summer and her Sunflower*]
• Sweetie Mimi and Her Cake [US: Mimi and her Cake]
• Weepy and Her Teddy [US: Tipper and her Teddy]

In the UK the Arty Mimi white, whereas in the US she was black.

Arty Mimi and Her Pencil [US: Artsy and her Pencil*]
Arty Mimi and her Pencil [UK]	Artsy and her Pencil [US]

In the UK Brainy was white, whereas in the US he was black.

Brainy and His Book [US: Li'l Dip and his Book*]
Brainy and his Book [UK]	Li'l Dip and his Book [US]

Happy Mimi & Her Birthday Present [US: Mimi & her Birthday Gift]

Happy Mimi and her Birthday Present / Mimi and her Birthday Gift

Posy Mimi & Her Handbag [US: Mimi & her Purse]

Posy Mimi and Her Handbag / Mimi and her Purse

Scoffy Mimi & Her Burger [US: Mimi & her Burger]

Scoffy Mimi and Her Burger / Mimi and her Burger

Scoopy & Her Ice Cream [US: Baby Rose & her Ice Cream]

Scoopy and Her Ice Cream / Baby Rose and her Ice Cream

In the UK the bottle was blue, whereas in the US it was yellow. However, I've also seen UK publicity with the yellow bottle, so maybe both versions were sold.

Slurpy Mimi and Her Baby Bottle [US: Mimi and her Baby Bottle*]
Slurpy Mimi and her Baby Bottle [UK]	Mimi and her Baby Bottle [US]

In the UK Snappy was white, whereas in the US he was black.

Snappy and His Camera [US: Kayo and His Camera*]
Snappy and his Camera [UK]	Snappy and his Camera [US]

Snoozy & His Alarm Clock [US: Teddykins & his Alarm Clock]

Snoozy and His Alarm Clock / Teddykins and his Alarm Clock

Soapy and Her Soap Dish [US: Ritzy Mitzi and her Soap Dish]

Soapy and Her Soap Dish / Ritzy Mitzi and her Soap Dish

Stompy and His Sneaker [US: Dude and his Sneaker]

Stompy and His Sneaker / Dude and his Sneaker

In the UK the centre of the sunflower was an orangy colour, whereas in the US it was bright pink.

Sunny and Her Sunflower [US: Summer and her Sunflower*]
Sunny and her Sunflower [UK]	Summer and her Sunflower [US]

Sweetie Mimi and Her Cake [US: Mimi and Her Cake]

Sweetie Mimi and Her Cake / Mimi and her Cake

Weepy and Her Teddy [US: Tipper and Her Teddy]

Weepy and her Teddy / Tipper and her Teddy

"Mischief makers Mimi and the Goo Goos are busy babies looking for excitement in a magical fantasy world they discovered! Now they hide in the most amazing places - seashells, jukeboxes, royal crowns - even a magic lamp!"

In the UK, these for sets were sold in the same way as the sets above with no defining group name, but in the US they were all pearlised and sold as "Lil' Shinies" (only the shell was pearlised in the UK release):

• Genie and Her Magic Lamp [US: Teeny Genie and her Lamp*]
• Queen Mimi and Her Crown [US: Mimi and her Crown*]
• Rocky and His Jukebox [US: Jammin' Joey and his Jukebox*]
• Shelley and Her Seashell [US: Waverly and her Seashell*]

The colouring of the lamp and figure were the same in the UK as they were in the US, only in the US they were also pearlised.

Genie and Her Magic Lamp [US: Teeny Genie and Her Lamp*]
Genie and Her Magic Lamp [UK]	Teeny Genie...[US]

The colouring of the crown were the same in the UK as they were in the US, only in the US they were also pearlised. The figure's colours were different in the UK from the US pearlised version.

Queen Mimi and Her Crown [US: Mimi and her Crown*]
Queen Mimi and Her Crown [UK]	Mimi & Her Crown [US]

The colouring of the jukebox were the same in the UK as they were in the US, only in the US they were also pearlised. The figure's colours were different in the UK from the US pearlised version.

Rocky and His Jukebox [US: Jammin' Joey and his Jukebox*]
Rocky and His Jukebox [UK]	Jammin' Joey...[US]

Externally the shell was the same in the UK as it was in the US, but inside the US version was pearlised too whereas the UK version was not. The figure's colours were slightly different in the UK from the US pearlised version.

Shelley and her Seashell [US: Waverly and her Seashell*]
Shelley and her Seashell [UK]	Waverly & her Seashell [US]