Snugglebumms were produced by Playskool in 1984 and MB from 1985*. They were a series of funny, squat little characters with long furry backs for brushing. Baby Snugglebumms giggled when shook, and the adults lit up when hugged. There were also pets, bugs, miniatures and puzzles.

*Hasbro purchased both Playskool and Milton Bradley (MB) in 1984 and as such Snugglebumms were first produced under the Playskool name, then later under the MB name. The toys themselves remained the same but the packaging changed.