Light-Up Beamer Bear
"Squeeze my tummy and my face lights up!"
Light-Up Beamer Bear was produced by Lanard in 1988. They were a small series of 5 inch plastic bears which when squeezed would light up (just like the large Snugglebumms). They had curly, brushable hair and each came with a brush and ribbon. They are very similar to Lanard's Sunbow Hair Bears from 1984, but slightly smaller.
These bears came in various colours, with jazzy symbols on their bellies. Their batteries were inserted through a flap on the base of their feet.
I've found five different coloured bears with patterened bellies.
I have also come across some light-up bears with plain bellies. I don't know if they are from the same line, so will place them here for the time being.