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"Shake me - I giggle!"

Snugglebumms were produced by Playskool in 1984 and MB from 1985*. They were a series of funny, squat little characters with long furry backs for brushing. Baby Snugglebumms giggled when shook, and the adults lit up when hugged. There were also pets, bugs, miniatures and puzzles.

*Hasbro purchased both Playskool and Milton Bradley (MB) in 1984 and as such Snugglebumms were first produced under the Playskool name, then later under the MB name. The toys themselves remained the same but the packaging changed.

They were sold in the UK and other parts of Europe under varying names (none of which really mean anything!):
  • UK, US & Italy: SnuggleBumms
  • France: Les Bum-Bum
  • Germany: Knuffelbunt
  • Holland: TroelieWoelies

Images on this page thanks to Tina, Ruth or found on eBay!

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Babies

"A gentle hug makes us giggle."

Baby Snugglebumms had plastic bodies, brushable, fur-like hair and a "giggler/tweeter" inside which made a noise when shook. They were about 4-1/2 inches high and each came with a comb and either a hat or hairband with feelers on. They also came with a little storybook which told you all about the Snugglebumms.

There were nine babies produced using four different poses. The original Playskool packaging shows only eight characters (as can be seen left - Cutely being the missing one). It would be interesting to know if she was produced by Playskool, or only by MB.


Baby Snugglebumms
Dearly
Fondly
Cutely
Dearly
Fondly

Gladly
Happily
Lightly
Gladly came with a blue brush. I don't know Happily's brush colour. Lightly came with a yellow headband with blue balls, I don't know her brush colour.

Cutely
Shyly
Spritely
Warmly

Variations / Unknowns

The image below is of a baby Snugglebumm in Shyly's colours but made in a completely unique mould. Variations of hair colour may simply be due to the fact that their hair was very easy to remove, so could be swapped over from one Snugglebumm to another.

Shyly

preliterate-yokel preliterate-yokel
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