Sweet Secrets :: Small Playsets

Sweet Secrets

"An adorable transformable world!"

Sweet Secrets were produced by Galoob from 1985 into the mid 1990's. Later on, a few of Galoob's dolls and playsets were released Blue Box. They started off as a series of lockets which transformed into dolls and animals, and as they grew in popularity Sweet Secrets became more diverse, even expanded into playsets.

They were sold in the US, UK and other parts of Europe, and I currently know of one name variation:

  • UK & US: Sweet Secret
  • Italy: Dolci Segreti

Images on this page thanks to Pablo, Laura, Ad Collector, Miss_Leonie, kjy180305, kizmet120, jadedoz, Memory Glands and eBay sellers lalamctexan, alexcat01's Finds and Deals for you, soosiecat and Dennis-Collectibles-Dolls-And-Toys!

Small Playsets

There were six different vanity themed playsets produced. They were first of all released in pink packaging with one of the three original charm dolls included inside. Then, when Galoob re-issued them in the white packaging, each came with a new doll with it's own name and colouring. When Blue Box took over, they re-issued them all placing one of their six second series doll charms inside.

Vanity Playets

  • Brush-Car Set
  • Comb-Bed Set
  • Mirror-Vanity Set

Fashion Playsets

  • Hairdryer-Patio Set
  • Picture Frame-Swimming Pool Set
  • Purse-Play Park Set

All six playsets were also sold by Blue Box, which were slightly different in colour from Galoob's second release sets, and came with a second series charm doll. Three sets were also made in completely different colours by Galoob with cosmetic charms rather than doll charms in 1988. See the Cosmetics page for more details.

Brush-Car Set

The first release Brush-Car set came with a non-specific original charm doll. The pink packaging shows a variation of sticker but I have as yet to confirm if the Italian version was sold like this.

Galoob 1st Release

The second release playset came with a new charm doll called "Flashie", not to be confused with the original "Flashee" (although she did have purple hair). I've found all three gem versions of her. The playset was completely different in colour and had different stickers on it too.

Galoob 2nd Release

Here is the second series cosmetics "Vanity Set" release, which came with a cat charm with blush inside.

Galoob Cosmetics Release

Cosmetics - Brush/Car Playset "Pretty Plum" Bear (Hearts)

The Brush-Car playset was also sold by Blue Box and came with "Star Beam" charm doll (aka Galoob's "Dazzle"). The playset had the same colouring as Galoob's second release, but with different stickers.

Blue Box

Comb-Bed Set

The first release Brush-Car set came with a non-specific original charm doll.

Galoob 1st Release

The second release playset came with a new charm doll called "Pinkie", who is always mistaken for Shinie because she has the same head. The playset was slightly different in colour to the first release and also had a different sticker on it.

Galoob 2nd Release

Here is the second series cosmetics "Vanity Set" release, which came with a doll charm with eye shadow inside.

Galoob Cosmetics Release

The Brush-Car playset was also sold by Blue Box, and came with "Sparkle Heart" charm doll (aka Galoob's "Crystal Bright"). The playset had the same colouring as Galoob's second release, but with a slightly different coloured sticker it.

Blue Box

Mirror-Vanity Set

The first release Mirror-Vanity set came with a non-specific original charm doll. It's not pictured on the second release packaging I've found so far, so may not have been sold again by Galoob (yet to confirm). The colour of the playset on the packaging is different to that in the publicity image, so there may have been two colour variations in the first issue release.

Galoob 1st Release

Here is the second series cosmetics "Vanity Set" release, which came with a doll charm with eye shadow inside.

Galoob Cosmetics Release

The Mirror-Vanity playset was also sold by Blue Box and came with "Shimmer" charm doll (aka Galoob's "Glitter Miss"). The playset different in colour than Galoob's and also had different sticker on it.

Blue Box

Hairdryer-Patio Set

The first release Hairdryer-Patio set came with a non-specific original release charm doll. I've found two colour variations of this first release set. One matching the publicity image and another matching the packaging image.

Galoob 1st Release


The second release playset came with a new charm doll that I have as yet to find out the name of. I've only found one version of her, but the one on the box makes two. The playset was different in colour from the first release and had different stickers inside too.

Galoob 2nd Release

The Hairdryer-Patio playset was also sold by Blue Box and came with "Crystal Bright" charm doll (aka Galoob's "Shimmer"). The main playset was made in the same colours as Glaoob's second release but had different stickers inside and yellow furniture and accessories like Galoob's first release.

Blue Box

Picture Frame-Swimming Pool Set

The first release Picture Frame-Swimming Pool set came with a non-specific original release charm doll. It's not pictured on the second release packaging I've found so far, so may not have been sold again by Galoob (yet to confirm).

Galoob 1st Release

Picture Frame-Swimming Pool set was also sold by Blue Box and came with "Dazzle" charm doll (aka Galoob's "Sparkle Heart"). The playset was made in slightly different colours to Galoob's version.

Blue Box

Purse-Play Park Set

The first release Purse-Play Park set came with a non-specific original release charm doll.

Galoob 1st Release

The second release playset came with a new charm doll that I have as yet to find out the name of. The playset was different in colour from the first issue and had different stickers inside too.

Galoob 2nd Release

This playset was also sold by Blue Box and came with "Crystal Bright" charm doll (aka Galoob's "Shimmer"). The Blue Box playset was made in different colours from the previous two, and also had different stickers inside.

Blue Box

Galoob also released a deluxe set, which included four of the six vanity playsets, and had an extra box tacked to the side with four charms inside (most likely a random selection).

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