Sweet Secrets :: Stationary

Sweet Secrets

"An adorable transformable world!"

Sweet Secrets were produced by Galoob from 1985 into the mid 1990's. Later on, a few of Galoob's dolls and playsets were released Blue Box. They started off as a series of lockets which transformed into dolls and animals, and as they grew in popularity Sweet Secrets became more diverse, even expanded into playsets.

They were sold in the US, UK and other parts of Europe, and I currently know of one name variation:

  • UK & US: Sweet Secret
  • Italy: Dolci Segreti

Images on this page thanks to Ad Collector, Rebecca Chulew and eBay sellers e-villian, and Dennis-Collectibles-Dolls-And-Toys!


There were three different Stationery themed groups produced.

  • Pens 'n Friends
  • Stationery Charms
  • Stationery Activity Sets

Pens 'n Friends

"A real pen... becomes a play friend! A pretty notepad... becomes a play room!"

There were three Pens 'n Friends sets produced which consisted of a large plastic note book which opened up into a room. Attached to the side of the notebook was a large pen which when opened revealed an animal. This animal could be sat inside the pen cover it came out of which also changed shape.

Be Write Bear

The notepad turned into a living room/playroom, and came with:

  • Pole Lamp
  • Clock
  • TV
  • Sofa
  • Cabinet/Bookcase
  • Be Write Bear

Do Write Dog

The notepad turned into a bedroom/playroom, and came with:

  • Lamp
  • Play Animals (bear & bunny)
  • Bed
  • Night Stand
  • Do Write Dog

Let's Write Kitty

The notepad turned into a kitchen/playroom, and came with:

  • Drinking Cup
  • Dutch Oven
  • Tea Kettle
  • Table & Chair
  • Cupboard
  • Let's Write Kitty

Stationery Charms

There were eight Stationery Charms produced, and included various types of stationery such as pens and scissors, which turned into dolls or animals.

Pens Pencil

Tape Measure Eraser

Ink Stamps Alligator Scissors

The US and Italian packaging differed only in the language.

Clown Pen Girl Pen Tape Measure

[no image]

Eraser Tape Measure Pony Ink Stamp Pencil

Girl Ink Stamp Alligator Scissors

Stationery Playsets

There were three stationary playsets produced with a design theme.

Design 'n Draw Art Studio

I've yet to find any images of the Art Studio beyond the back packaging.

Boutique and Shoe Store

The Boutique and Shoe Store dolls had square-ish bodies with a necklace and belt on the front, rather than a gem.

Designer Stamp Shoe Store