Herself the Elf :: Dolls

"Adorable elves who help nature run... with magical wands that make them more fun!"

Herself the Elf was produced by Mattel under license of American Greetings Corporation from 1982. The series included small poseable dolls (very similar to Strawberry Shortcake), playsets, animation and various accessories.

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Original booklet images on this page thanks to Prancetron and Starluck's 80s Nostalgia Page and various eBay sellers!

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Poseable Dolls

"Herself the Elf lives in a magical land tucked in a forest where tall trees stand. It's where birds and bees live happy as can be, with all kinds of animals great and small... 'cause Herself the Elf takes care of them all. Now that's a very big job for a little elf, but not for an elf as clever as Herself. Herself and friends use magic wands to keep things right, so nature keeps humming each day and night."

There were five poseable dolls produced measuring roughly 5 inches high. Each one came with paintede on tights, removeable dress, hair peice, boots and wand. Each dress had a little tinkling bell attached.

Herself the Elf

"Herself the Elf is the elf in charge.
When it comes to work, there's no job too large.

She keeps nature running as smooth as can be;
helps raise a fawn to a deer, a sapling to a tree.

She's charming and fair and funny too.
With her magical powers, there's nothing she can't do.

Her wand has a bell with a beautiful ring.
She got it from her father, the old elf king."

Meadow Morn

"Meadow Morn is Herself's best pal.
She's feisty, she's quick, an adventurous gal.

When it comes to creatures large and small,
Meadow Morn takes care of them all.

She carries a wand with a bluebird at the end.
She's Herself and the animals' very best friend."


"Snowdrop is pure as newly driven snow.
When it comes to helping, she never says no.

She spins snowflakes in blows breezes with such perfect care,
it's no wonder she's in charge of water and air.

She carries a wand with a caterpillar on the top.
When it comes to good deeds, she never does stop."

Willow Song

"Willow Song has extra keen ears,
so she can listen to what no one else hears.

She's in charge of all of nature's sounds,
from the chirping of birds to the barking of hounds.

She's often thought of as a daydreaming dear.
But she's not as clumsy as she may appear.

Her frog-tipped wand keeps villains away,
making the woods safe, by night and day."

Wood Pink

"Wood Pink is the elf designer.
When it comes to good taste there's no one finer.

She's in charge of all the colours of nature...
the trees, sky, leaves, and every living creature.

With just a flick from her butterfly-tipped wand
she can camouflage and elephant, turn a brunette into a blonde."

Fabric Dolls

There were two fabric dolls produced of Herself the Elf.

"Herself the Elf Rag Doll loves to perch on your lap, drowse on your bed and cuddle up close to your sleepy head."

"Herself the Elf Doll 'n Tote comes with a little Herself doll and a pocket where she can ride. And there's lots more room for other things inside."

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Herself The Elf :: Dolls