Sweet Secrets :: Bags & Purses

"An adorable transformable world!"

Sweet Secrets were produced by Galoob from 1985 into the mid 1990's. Later on, a few of Galoob's dolls and playsets were released Blue Box. They started off as a series of lockets which transformed into dolls and animals, and as they grew in popularity Sweet Secrets became more diverse, even expanded into playsets.

They were sold in the US, UK and other parts of Europe, and I currently know of one name variation:

  • UK & US: Sweet Secret
  • Italy: Dolci Segreti

Images on this page thanks to Pablo, Ad Collector and eBay sellers itsaclassic, randomanna & Dennis Collectibles Dolls And Toys!

Bags & Purses

Galoob produced a set of three Purse Pals, and a set of six Peek-a-Pouch's. Purse Pals were plush draw-string bags which turned into a doll or animal, and Peek-a-Pouch's were coin purses which also transformed into dolls or animals.

  • Purse Pals
  • Peek-a-Pouch
Purse Pals Peek-A-Pouch

Purse Pals

"Here's a new soft secret that joins the most innovative girls line going. Sweet Secrets Purse Pals are three huggable play pals, a cat, dog, or doll that transforms into beautiful go anywhere purses. Our secret friends come with a lovely signature Sweet Secrets jewel and an attractive carry strap. Loveable Purse Pals are a soft addition to the world of Sweet Secrets ...but they're so adorable they won't be secret long!"

Purse Pals were three plush draw-string bags which turned into a doll, bear or dog.

Bring Along Bear Hug Along Doll Pack Along Puppy

These images are from the 1986 Galoob catalogue using prototype toys. The bear on the left looks more like a cat in this image.

This image is from the 1987 Galoob catalogue using the actual toys.


"A shimmery coin purse becomes a darling doll. With picture locket and carry strap!"

There were six Peek-a-Pouch's produced - three dolls, a cat, a puppy and a pony.

Darling Doll La-De Doll Little Dollin' Cutie Cat Prancy Pony Pretty Pup

This image is from the 1987 Galoob catalogue using prototype toys, which look quite different from the production line.

The 1988 catalogue used production line toys.

For Sale

Sweet Secrets :: Bags & Purses