Sweet Secrets :: Doll Charms - 2nd Series

"An adorable transformable world!"

Sweet Secrets were produced by Galoob from 1985 into the mid 1990's. Later on, a few of Galoob's dolls and playsets were released Blue Box. They started off as a series of lockets which transformed into dolls and animals, and as they grew in popularity Sweet Secrets became more diverse, even expanded into playsets.

They were sold in the US, UK and other parts of Europe, and I currently know of one name variation:

  • UK & US: Sweet Secret
  • Italy: Dolci Segreti
  • French: Magic Secrets

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Doll Charms - 2nd Series

Second series Sweet Secret charms, like the first, each came with a necklace and hair-clip which they could be attached to.

Six more doll charms were added in the second series. Like the first series doll, all the new dolls were produced with the three different gem styles but this time never varied from their body colouring. They didn't come with bows or have rosey cheeks this time.

Blue Box produced all six doll charms from Galoob's second series (but not the three original dolls). They used the same six names but for different dolls, and the dolls were almost identical apart from some small differences to their eyes (some may even have been completely identical, I have yet to confirm). All six dolls were produced with the three different gem styles but never varying from their body colouring, just like Galoob.
The publicity images used on the backs of packaging pictures Sparkle Heart twice and misses out Dazzle (I'm pretty sure they should be named this way around as all of the other Blue Box dolls have their names jumbled up from Galoob's - an educated guess as Blue Box didn't put the doll's names on the front of the packaging!). One of each of the Blue Box dolls was sold with their release of playsets too.

This is from the 1994 Galoob catalogue.

Galoob "Crystal Bright" / Blue Box "Sparkle Heart"

Galoob's doll had blue eyes.

The Blue Box version had brown eyes.

Galoob "Dazzle" / Blue Box "Star Beam"

Galoob's version had blue eyes.

The Blue Box version had purple eyes.

Galoob "Glitter Miss" / Blue Box "Shimmer"

Galoob's doll had light purple eyes.

The Blue Box version had dark purple eyes. This doll also came with their version of the Mirror-Vanity playset.

Galoob "Shimmer" / Blue Box "Crystal Bright"

Galoob's and the Blue Box version both appear to have blue eyes. Their hair can fade over time.

Galoob dolls had a darker edging around their eyes.

Blue Box dolls had less black around their eyes.

Galoob "Sparkle Heart" / Blue Box "Dazzle"

Galoob's doll had blue eyes.

The Blue Box dolls had purple eyes.

Galoob "Star Beam" / Blue Box "Glitter Miss"

Galoob's doll had blue eyes.

Blue Box dolls had purple and were a different shape.

Playset Charms

Second release playsets from Galoob had new dolls inside. These are always mistaken for varients of other dolls, but were all new characters with their own names.

Brush-Car Set "Flashie" ~ Second Release

Comb-Bed Set "Pinkie" ~ Second Release

Hairdryer-Patio Set [name unknown] ~ Second Release

Purse-Play Park [name unknown] ~ Second Release

Jewellery Box Playhouse (version 4) "Pixie Bright"


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Sweet Secrets :: Doll Charms - 2nd Series