Sweet Secrets :: Doll Charms - 4th Series

"An adorable transformable world!"

Sweet Secrets were produced by Galoob from 1985 into the mid 1990's. Later on, a few of Galoob's dolls and playsets were released Blue Box. They started off as a series of lockets which transformed into dolls and animals, and as they grew in popularity Sweet Secrets became more diverse, even expanded into playsets.

They were sold in the US, UK and other parts of Europe, and I currently know of one name variation:

  • UK & US: Sweet Secret
  • Italy: Dolci Segreti
  • French: Magic Secrets

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Doll Charms - 4th Series

There were three more sets of charms released around 1988. All sets looked quite different from earlier charms.

  • Rock 'n Lockets
  • Rockin' Radios
  • Jewellery Charms

Rock 'n Lockets

"Wear it as a necklace or a bracelet!"

There were three Rock 'n Lockets produced in 1988, shaped like musical instruments. They were electronic and "played real music".

Beata Drum Struma Guitar Tickle A. Keyboard

"New! For the first time! Electronic music from a transforming toy locket! Magically Rock 'N Lockets open to burst into an entire musical score. She'll snap her ?ngers to the musical beat in three styles of slip-on transforming pins to collect and wear. Magical, musical fun!"

This is from the 1988 Galoob catalogue and shows the actual produced toys, whereas the lower image shows the prototypes used before production and look quite different in some cases.

Rockin' Radios

"New! A transforming Rockin' Radio! lt�s hot! Brightly-coloured FM radio locket opens to reveal a complete stage for Sweet Secrets performers. Battery-operated Rockin' Radio comes in three different styles for a rockin' performance!"

There were three Rockin' Radios produced, although I have as yet to come across any.

This is from the 1987 Galoob catalogue.

Jewellery Charms

There were eight charms produced with phrases on them, including four dolls and four animals.

Awesome Girl Picture Perfect Girl Far Out Girl Hot Girl

Rad Monkey You're Special Pony Sweet Heart Puppy Hot Shot Kitty

This is from the 1989 Galoob catalogue. Although prototypes were used, they look very similar to the production line.

This is the Italian packaging.


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Sweet Secrets :: Doll Charms - 4th Series