“Looks even better on a girl.” These ads for 17 Cosmetics by Boots are from 1985.
“Real girls wear 17 Cosmetics.” These ads for 17 Cosmetics by Boots are from 1986.
“Pretty was never so pure.” These ads for Natural Wonder Cosmetics by Revlon are from 1988-90, during which time Debbie Gibson was spokeswoman.
“I’m just a soul singer from Detroit.” These ads for Fashion Fair cosmetics date from 1975-78 and feature a variety of notable black women of the time.
“For beauty so irresistible it’s flirtatious.”These colourful double page spread adverts for Fashion Fair Cosmetics date from 1980-89.