“The Secret? It’s in the crotch.” Action Jeans (aka Kickin’ Jeans) were produced by Century Martial Arts from 1977 to 1991 and endorsed by Chuck Norris from 1981.
“Brings better fashion into focus.”These ads for Botany “Camera” men’s fashions date from 1955. They were thin, full height third-page ads featuring disembodied clothing, cameras for heads, and bright coloured backgrounds.
“Images Change”These C&A “Avanti” and “Clock House” mixed menswear and womenswear ads date from 1987. They all have a white background with little photos of the models posing around the letters in “Images Change”.
“The cool way to stay neat all day!”These ads for men’s trousers made from Du Pont “Dacron” polyester and “Orlon” acrylic fibre date from 1956-58. The ads featured a pair of men’s legs in the foreground and woman in the background.
“Comfort in action!”These ads for men’s fashions made from Du Pont “Dacron” polyester, “Orlon” acrylic fibre, and “Nylon” date from 1956-59. The ads feature men in various sporting and leisure scenarios.
“In fall slacks Orlon adds the future.”These ads for men’s suits and slacks made from Du Pont “Orlon” acrylic fibre date from 1958. The ads had little illustrations of spaceships, satellites, and other flying crafts at the bottom.
“So light, so neat!”These ads for men’s suits made from Du Pont “Orlon” acrylic fibre date from 1958. The ads featured a close up shot of a man’s jacketed torso on one side, with a full length shot in the distance on the other. The backgrounds were illustrations of fun outdoor activities.
“The luxury of Orlon.”These ads for men’s trousers made from Du Pont “Dacron” polyester and “Orlon” acrylic fibre date from 1960-61. The long half page ads featured a relaxed pair of men’s legs at various leisure venues.
“The Letterman look.”These ads for men’s fashions made from Du Pont “Dacron” polyester, and “Orlon” acrylic fibre date from 1960-61. The ads had a sports theme and the models used were mostly college age.
“The fun is in the wearing.”These ads for men’s fashions made from Du Pont “Dacron” polyester and “Orlon” acrylic fibre date from from 1960. The ads feature men in various sporting and leisure scenarios.
These adverts for Galey & Lord are all from Sports Illustrated, with clothes aimed specifically towards that audience. The quarter-page, black and white illustrations were mainly created by artist Al Moore.
“Young gentry sport shirts.” These spiffy menswear catalogue images are from a 1966 JC Penneys catalogue and feature an array of mildly amused men sporting knitted cardigans, pullovers and shirts.
One up in style.
These adverts are from 1971-72 and feature some fantastic text (as well as some fantastic trousers). All the chaps sit defiantly with one leg draped over the arm of their large ornate throne-like chairs, showing of their modern breeches and manhood at the same time.
“Body-clinging knits stress masculinity with lean, sexy look.” Ebony magazine’s September 1970 fashion shoot for men, taken in New York Central Park, was based around “machismo”. And striped trousers.
“Furs, plaids and bold colours spice men’s fashions for fall ’72.” Ebony magazine’s September 1972 fashion shoot for men was based around layering different colours, patterns and fabrics. And plaid. Lots of plaid.
“If you’ve got it, flaunt it – elegantly!” Ebony magazine’s April 1973 fashion shoot for men was all about colourful leisure looks with comfort, class, plaid and pinstripes. The photoshoot took the “tremendous trio” to the Caribbean island of Curacao where they lounged about on bridges, rock pools and against craggy walls.