“Images Change”These C&A “Avanti” and “Clock House” mixed menswear and womenswear ads date from 1987. They all have a white background with little photos of the models posing around the letters in “Images Change”.
“Get with fashion’s newest rage. These handknits fly off your fingers with supersonic speed.” Columbia Minerva knitting leaflets for Women’s fashion. They date from 1967-77.
“The finest woollens in the world.”This long running ad campaign by Forstmann Woolen Company dates from 1944-56, and ran from September to April each year. The ads had a background of three swathes of fabric with a model wearing clothes made from them.
“For Lines That Live”This ad campaign by Forstmann Woollen Company dates from 1941-42. Each ad featured a selection of black and white photographs of the same outfit from a different shoot.
These adverts for Galey & Lord are all from Sports Illustrated, with clothes aimed specifically towards that audience. The quarter-page, black and white illustrations were mainly created by artist Al Moore.
“Handknits for all the family.” This small, A6 magazine by Patons & Beehive was published in 1963. It included instructions for nine designs as well as images of a selection of their other patterns. There was also hints and tips on various aspects of handknitting.
“Elegant. Sporty. Excellent.” This edition of Machine Knitting Chic was published in 1990 (no.5, £1.75) and included 30 over-ornamented jumpers with such wide shoulder that getting though doors must have taken some consideration.