Kelvinator ~ Kitchen Appliance Adverts [1954-1959] “Foodarama”

“And now! Fabulous “Foodarama” by Kelvinator!”

These ads for Kelvinator‘s “Foodarama” fridge/freezer are from 1955-59.

After my initial amazement at the amount of food stored inside, my main thought was “why have they put bananas in the freezer?”. Turns out, there was a special unrefrigerated place added specifically to store bananas!


It came in eight glamorous colours. If only modern fridges had such choice!

  • Bermuda Pink
  • Spring Green
  • Fern Green
  • Dawn Grey
  • Sand Beige
  • Buttercup Yellow
  • Harvest Yellow
  • Lagoon Blue
  • Classic White

They were still stashing their bananas inside it in 1956-57.


By 1959 they seem to have given up on the idea and stored their bananas elsewhere.


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