“And now! Fabulous “Foodarama” by Kelvinator!”
These ads for Kelvinator‘s “Foodarama” fridge/freezer are from 1955-59.
After my initial amazement at the amount of food stored inside, my main thought was “why have they put bananas in the freezer?”. Turns out, there was a special unrefrigerated place added specifically to store bananas!
It came in eight glamorous colours. If only modern fridges had such choice!
- Bermuda Pink
- Spring Green
- Fern Green
- Dawn Grey
- Sand Beige
- Buttercup Yellow
- Harvest Yellow
- Lagoon Blue
- Classic White
They were still stashing their bananas inside it in 1956-57.
By 1959 they seem to have given up on the idea and stored their bananas elsewhere.