“You’ll like yeast this new way!”
These ads for Fleischmann’s Yeast date from 1941. The ads featured lots of peppy young women being marvelled over by their gentlemen friends. The same product could also be used for home baking.
MASH… Take a cold cake of Fleischmann’s Fresh Yeast and mash it in a dry glass with a fork.
STIR… Add a little cold tomato juice, milk or water. Stir till blended. Then fill glass. Stir again and…
DRINK your yeast this delicious, easy way. It’s quick, too… whole business takes less than a minute!