“You’ll like yeast this new way!”
These ads for Fleischmann’s Yeast date from 1941. The ads featured lots of peppy young women being marvelled over by their gentlemen friends. The same product could also be used for home baking.
MASH… Take a cold cake of Fleischmann’s Fresh Yeast and mash it in a dry glass with a fork.
STIR… Add a little cold tomato juice, milk or water. Stir till blended. Then fill glass. Stir again and…
DRINK your yeast this delicious, easy way. It’s quick, too… whole business takes less than a minute!
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- “Gosh, you look swell!”
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- “All vim-and-viger!”
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- “You’re going good toinght!”
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- “How come so much pep?”
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- “You’re getting cuter by the minute!”
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- “You’re certainly lively and good-humoured today.”
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- “Never saw you with so much ginger!”
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- “You’ve got a world of the old ziperoo today!”
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- “You’re all snap-and-go today!”
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- “You’re sure full of the old whoop-de-do!”
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- “You’re breaking records.”
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- “You’re flying high these days, even on the ground!”
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- “That’s the old snaperoo!”
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