“Feel fresh as a wind-whipped white cap!”
These ads for Squibb toothpaste date from 1940. They all feature a selection of snowy-white teethed, grinning women.
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- “You can feel quick refreshment any time you brush your teeth.”
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- “Feel fresh as a wind-whipped white cap. A cool, clean, brisk sensation… every time you brush your teeth.”
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- “Feel the zest of brisk October. Morning or night, or in between, there can be quick refreshment in the simple act of brushing your teeth.”
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- “Bracing as a morning breath of mountain air… You can find quick refreshment in the simple act of brushing your teeth!”
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- “Tingling clean as snow flakes on your cheeks. That’s how your mouth will feel when you try this refreshing way of brushing your teeth.”
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