“You’ve come a long way baby.”
These ads for Virginia Slims cigarettes date from 1968-79.

“We make Virginia Slims especially for women because they are biologically superior to me.”
These ads for Virginia Slims cigarettes date from 1968-84 and were slightly tongue in cheek.

“You’ve come a long way baby.”
These ads for Virginia Slims cigarettes date from 1971-79.

“You’ve come a long way baby.”
These ads for Virginia Slims Lights cigarettes with a plain white background date from 1980-83.

“In the crush-proof purse pack.”
These ads for Virginia Slims Lights cigarettes date from 1980-85 and continued in the same two styles as the original cigarettes.

“You’ve come a long way baby.”
These ads for Virginia Slims cigarettes date from 1980-89 and continue in the same style as the previous decade.

“You’ve come a long way baby.”
These ads for Virginia Slims cigarettes date from 1980-91.

“The longest Slims of all.”
These ads for Virginia Slims 120’s cigarettes date from 1985.

“The lightest style of Slims.”
These ads for Virginia Slims Ultra Lights cigarettes date from 1987-88.

“You’ve come a long way baby.”
These ads for Virginia Slims cigarettes date from 1990-94 and began the first real change in style since the 1970’s.